2005 NAR Profile of Home Buyers and Sellers Points to Real Estate Advertising Trends
Posted by | Posted in Real Estate & Properties, Realtors | Posted on 17-11-2008
The annual report by the National Association of Realtors profiling homebuyers and sellers reveals some interesting information about how and where to spend money when it comes to marketing homes. The study’s findings should be of interest to real estate agents and clients alike.
For example, the study discovered that advertising properties on local television and Real Estate Classifieds may not be the best use of advertising dollars when it comes to marketing properties. Although some 25 percent of homebuyers surveyed said they did sometimes use television as a source of leads, less than one percent of them said they had first learned about the home they eventually purchased by seeing it on TV.
Surveys indicate that Real Estate for Sale should be adapting new trends. In fact, among homebuyers surveyed, the number one source of information about the home they eventually bought was still their Real Estate agent. That’s good news for the Multiple Listing Service, because it means that their information is still being used heavily by agents in finding potential homes for their clients. However, savvy listing agents also make sure their homes are featured on the Internet to give them an even wider exposure.
